Turn your creativity into a career.

It's hard knowing where to start, especially with both the variety of design tutorials we find scattered all over the net. I'm here to break that scattered information easy to understand categories.

What makes an appealing design? Truth is, different things to different people. By having a comprehensive approach to Design Research we can tailor our design to best suit the needs of our market.

Now that we know our market, how can we guarantee our design is coherent? Design Elements and Principles can form the building blocks to our design, allowing our audience to understand the purpose of our design?

So what do you use to make the design? I share both the digital software and traditional techniques that I have found best allow me to produce my designs.

Already, by solving the above challenges, we can progress in leaps and bounds as a digital designer.

Through this course I hope to provide in depth answers to the above and much more, to together progress as leading designers.

My first client. My first design submission. It was a seriously daunting scenario.

I spent weeks sending design revisions for a logo I was tasked to do, yet after each lengthy email of feedback and clear dissatisfaction from my client, I felt I was going nowhere. How could I make a future out of visual design if I didn't even know what I was doing wrong?

Now here I am in Shanghai, China, working a job I love as a VFX artist in advertising.

Several years, and countless clients later, I've been able to develop workflows and techniques that allow me to approach each design job with confidence.

Thinking back to the times of my first few clients, I really had no clue where my design aspirations would take me. Truth is, you don't need to. The world of design for digital marketing is always changing and with the conclusion of each job, a new exciting one is always waiting; an invitation to yet again flex those design muscles and explore new horizons.

It all starts with that takes is that first client, that first job. I'm here to help you achieve that.  

Solve

The real secret sauce to a successful design, is understanding you 'Design Process’.

Over the years, I've picked up a number of workflows, which I've chopped and changed to work the best for me, allowing me to approach each design problem with confidence.

I hope by sharing my ‘Design Process’ you too will be able to face your design challenges head on, further evolving the process as you progress as a designer.

My process always begins with Research, followed by a back and forth process of Generation of Ideas, Consolidation of concepts and Design Refinement to before the Final Presentation