(Online courses, blogs, social media, emails...)
Hi, my name is Ryan Kingslien.
My journey to owning my own business, affecting the lives of over 10,000 students and building a name for myself in my industry all started with a boss that threatened to fire me... three times.
I remember thinking, I've worked way too hard... I've studied way too long to have someone else have this much control over my life.
Then came my Do or Die moment.
Basically, my wife told me she was pregnant with our first child, now called “princess”, “Aisha”, “love of my life”...
I have an “Adi” too, whose inner voice tells him, in his own words “I don’t want to be a tiger, I want to be a dinosaur”. :)
Anyways, I felt it was now or never... so with one Amex card (with a $1,000 limit) we built our first site working 12 hours a day.
That first Online Course made $19,530 in two months and I was ecstatic.
I've since gone on to generate $6.5 million in revenue, transformed many professionals into “Influencers” and impacted their life and their students life. You see the chain reaction?
Today, my business gives me the Freedom to live life on my terms. Live where I want. Focus on the things I want to focus and Surround myself with the people I want to be around.
I'm so incredibly great full and excited to teach you how “you” can do it.
And it is Not what you think?
What is it?
Well, before I tell you, let me ask you a question:
If you've wanted to create products or an Online Course for a while...
Or if you’ve created one and not had the success you know you can…
which of these applies to you:
How much of that applies to you? Well, maybe now you know why you're stuck.
You're in the...
The Expert Mindset is a way of thinking about your work and all the things someone needs to be good at their job (it’s just not necessarily the same stuff you need to build a business.)...
In fact, it's a mindset that puts Entrepreneurs (just like you) on the path to pain, frustration, and confusion from the beginning…
And leads to a lot of wasted time & energy along the way.
An “Expert Mindset” is what keeps you stuck Working on your life and not living it. As an expert, your goal is MASTERY, but building an online empire requires a creative entrepreneurial toolset. Your core strategies of “being better” and “knowing more” simply lead you to avoid doing the work that will actually make this happen. I don’t have to tell you but this is a broken strategy!
The Expert Mindset has helped you build Authority in your industry but as they say in the shipping business...
Genuine Influencers are leaders.
They know that making money is easy; Making a difference is the hard part.
When you breakthrough the expert mindset and start thinking like an Influencer, you’ll get very clear on what you need to do to package, position & launch your expertise into an Online Empire.
You’ll reach more people than you ever thought possible.
You’ll make a far bigger difference than you ever dared to dream was possible.
Once you start thinking like an Influencer you’ll start acting like one too. And that’s important because…
In the beginning it can seem like it’s a high school popularity contest.
You spend your time crafting the perfect social media post to tell people about your course. You act nonchalant and casual. Then compulsively check your Instagram to see the response…
Do they like me? Did anyone comment? What did they say? Was anyone mean?
But we're Not talking about becoming a Social Media Influencer here who spends their day on SEO and keywords.
After all, every High school student eventually grows up and realizes that those who were popular aren’t necessarily successful.
Those who are successful learned that the key to success is adding lasting value to people’s lives.
I mean, can you imagine a 40 year old trying to cash in on the “success” of his high school football fame? (It doesn’t last that long.)
So why would you worry about validating yourself in the notoriously short lived attention span of social media?
Influencers, like entrepreneurs, understand that the key to building wealth in their life and any sort of financial freedom is to add Value to the lives of others.
While an expert may be focused on turning their knowledge into products that help people pick up a new technique or software...
Influencers know the key to having an Impact and Making A Difference in people's lives comes from this one thing...
The difference between Experts and Influencers really comes down to this one thing: MISSION.
Influencers have a Mission.
Experts have goals, tasks, and to-do lists.
Experts focus on their skills... their abilities... their comfort zone.
Influencers focus on pushing their comfort zone... leveraging the resources around them... and being a leader in their community.
You've probably already googled "how to launch online classes" or "online marketing". Maybe you've even bought a course or two or three...
But if you're like most experts... you're not making traction. You just can't figure out how to turn your expertise into a class or a brand that makes a difference in your life much less your prospective customers.
The problem is that learning "How" is not enough...
You've got to change the way you "Show Up" for your customers and your community.
And that comes when you discover how to turn your expertise into a MISSION to make an Impact and Change People's Lives.
And that's EXACTLY what I'm here to do: help you discover your Mission and become an INFLUENCER faster and easier than you ever could on your own!
Each module in the Influencer Method contains videos and exercises specifically created to get you out of your head and into the Action!
The first mistake that Experts make is to build the courses around themselves.
But the truth is that the students don't care about us. They care about what they need to learn and how it will help them.
In Module 1 you learn the secret to creating courses that change people's lives.
Specifically, you'll learn how to ASK prospective students what they want to learn & how to deep-dive into their language patterns so you can custom tailor a course for their needs.
and more...
Then once you have this information we'll...
Starting out we need to learn how to Attract the right students.
This isn't a high school popularity contest. This is our business and once you step into that mindset than you'll discover a whole new way to think about your brand.
Module 2 will help you understand how to pre-frame your marketing so you're speaking to Your people.
I mean, imagine if you could stop caring about the number of likes and followers and just sharing your passion with the world.
and more...
Brand in hand, our next stop is...
Creating an online course is the exact same process as starting a business and there are a few things we need to accept...
First, it's going to get Spicy. You'll need to think on your feet and make adjustments quickly. Once you breakthrough the Expert mindset you'll blast through problems and prioritize like a Entrepreneur.
Entrepreneurs know planning is emotional. It's not about that 9:15 appointment. It's about the habits and the routines that structure your day both emotionally and productively.
We'll cover the ways the habits and the routines that you need to be a content producing machine!
and more...
With this road map it's time to...
In today's market place there are many different ways to think about course content.
Student's don't care about content, though... They care about Outcomes. What will they Get from taking your course?
When you laser focus on their outcomes you'll discover an entire ecosystem of products that you can bring to the market.
There are students for everything from coaching programs to video courses to text based courses. Think like an Entrepreneur and stretch your possibilities as a teacher!
and more...
Once our content is 50% created it's time to start thinking about...
There are Four areas we need to focus on to create successful courses: Marketing, Payment. Delivery, & Over Delivery.
Peter Drucker said Business is two things: Marketing and Innovation. What I love about online courses is that they are built around you and your innovative way of thinking about your topic. So, you start with innovation and once you learn how to set up the marketing and delivery mechanims you life will be forever changed.
In Module 5, you'll deep dive into the essential choices you must make when setting up your course for scale.
This is one of my favorite chapters because it's the one area that has changed more than any other over the last two years.
and more...
As soon as we've made our decisions and set up our new business venture we'll...
Create a Sales Funnel without coming off as a sales guy or girl...
Nobody likes being sold a good... we merely put up with it because there is no other way... Or is there...
In Module 6, we'll unpack the mystery of a strong sales funnel that increases your connection with your audience.
By Giving to your prospective students first, often and all the time you can change the dynamic and get your prospective students to ask to pay you.
and more...
With a killer sales funnel on our hands it's time to start focusing on what we are selling by focusing on the...
By the end of these 6 modules, you’ll have completely transformed the way you think and act as a creator. You’ll be ready to take on any challenge. You’ll have customers who LOVE you and the content you offer.
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My 10 module course on how to position, package and launch Online Courses.
In Module 6, we'll unpack the mystery of a strong sales funnel that increases your connection with your audience.
By Giving to your prospective students first, often and all the time you can change the dynamic and get your prospective students to ask to pay you.
and more...
With a killer sales funnel on our hands it's time to start focusing on what we are selling by focusing on the...
I'll share with you the resources and pointers I use daily to create awesome copy for my website and emails. I'll even share with you a checklist that I created for myself based on how I do what I do.
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Launch Your Own Online Courses! I've launched almost 100 online courses and generated $6.5 million in revenue and I'd like to teach you how.
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